Whether you’re a seasoned SEO professional, a budding content creator, or simply curious about how websites get found online, you’ve come to the right place.
I’m constantly monitoring the ever-shifting landscape, from Google’s groundbreaking AI innovations and algorithm updates to Social Media’s evolving search strategies and the broader currents impacting digital marketing.
My goal is simple: to arm you with timely, actionable insights!
No jargon, just clear explanations and practical takeaways that you can apply to your own projects.
So, kick back, explore my updates, and let’s navigate the exciting world of SEO together. Your journey to better online visibility starts here!
The Latest News In All Things Search Marketing…
Game Over, Deepfakes? Google’s New Plan to Scrub Non-Consensual Explicit Content from Search️
You’ve seen the headlines. You’ve heard the outrage. The rise of non-consensual explicit deepfakes (AI-generated, hyper-realistic fakes) is one of the nastiest digital threats we face. Deepfakes are basically a type of gender-based violence that messes with privacy and leaves serious, long-term damage. And after all the big public messes (like the Taylor Swift deepfake…
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Google’s March And June 2025 Core Updates
The first half of 2025 has been pretty bumpy, with some major ups and downs in rankings after the March 2025 Core Update and its follow-up in June 2025. So, what’s the deal with these new updates? Google’s really ramping up its game to get rid of all that “unhelpful” and junky content, and it’s…
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Answer Engine Optimization is becoming the new way to boost traffic!
Answer Engine Optimization (AEO) shifts focus from traditional SEO’s keywords to delivering direct answers in digital searches. Emphasizing quick responses without clicks, AEO caters to user preferences for instant gratification. As AI platforms like ChatGPT gain traction, businesses must adapt strategies, combining AEO with SEO and emerging methods like Generative Engine Optimization (GEO) for future…
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Google Updates Content Blocking for AI Overviews
Google just dropped an update in their docs on how content creators can keep their content from showing up in AI overviews. This move comes at a time when content creators are continuously finding new ways to navigate the evolving space of AI-powered search results and control its impact on website traffic. The updated guidance…
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